Danny Hearn – Deeply Human Design Ltd

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I'm Danny.

A Senior UCD Generalist with a bias towards deep understanding of complex problems

20+years | Designer / Researcher / Mentor / Strategist

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Why work with me?

GDS Experience

Passed alpha assessments, experience in service designer and lead user researcher roles.

Track record

Led and delivered 25+ successful design projects for dozens of organisations throughout my career.

Adaptable in a range of roles

Experience as design leader, manager, consultant and hands on individual contributor.

Case studies

Explore my in-depth case studies that showcase my approach to solving complex problems and crafting impactful digital experiences.

What people say about me

Danny is a passionate, intelligent, and hardworking team member with a wide range of UCD expertise. The excellent work he did to set up a large, diverse user panel at DfT will have a long term impact, helping us and the client carry out quality research for a long time to come. Thank you Danny!
Methods (for Dept for Transport)

Paul Tait

Senior Delivery Manager

Methods (for Dept for Transport)

Danny was exactly what our early-stage startup needed. He brought a hands-on, strategic, and detail-oriented approach to product and design, with a genuine investment in our success, particularly in the critical area of women’s health and menopause solutions. 
Adora Health

Ann O'Niel

Co-Founder | CEO

Adora Health

Danny was instrumental in shaping our health app, contributing to both graphic design and user experience. Over a year, he refined our UI, improved usability through user testing, and helped create a visually engaging product. His creativity, attention to detail, and collaborative approach made a real impact. I highly recommend him to anyone looking for a designer who combines aesthetics with user insight.
Adora Health

Ed Smith

Co-Founder | CEO

Adora Health

Working alongside innovation strategists and insight leaders, Danny has been crucial in identifying and architecting a number of disruptive new digital and retail propositions for our most senior clients.
Future Foundry

Katy Sephton

Co-Founder & COO

Future Foundry

I have learnt so much from working alongside Danny at DOT PROJECT as have the incredible charities we support. Danny has taken on so many new challenges with such focus, commitment, energy, but most importantly empathy.
DOT Project

Annie Leggie

Co-Founder

DOT Project

Danny is a joy to work with – he is a highly skilled UX professional who is passionate about bringing the best of that discipline to drive consumer-centric transformation – he is tenacious, compassionate and has a relentless drive to make things happen. 
Clarks

Lucy Calver

Director of Digital

Clarks

Danny is by far the best consultant in his category that I have ever worked with. Truly great digital experts, for me, have been hard to come by. Danny is different. He is principled, rolls up his sleeves, has a plan, sticks to it, is flexible, but knows his science, and OWNS the deliverable as if he’s a part of your business. I would have him back in a heartbeat.
Beauty Pie, Fitflop

Marcia Kilgore

Entrepreneur, Investor, Founder

Beauty Pie, Fitflop

Danny brought fantastic and such valuable insight to the Fitflop Digital re-platform. His approach to understanding the required customer experience and interpreting it through our digital platform has been first class.
Fitflop

Simon Wright

Chief Operating Officer and Board Director

Fitflop

Danny introduced innovative ways of working, demonstrated solid and imaginative design thinking and built a good rapport with our clients. 
Burberry (via Clearleft)

Richard Rutter

Co-Founder

Burberry (via Clearleft)

Danny was instrumental in helping to push the product development process forward. It was impressive to see how he was able to introduce and embed a range of innovative tools and methodologies. I would highly recommend him for guidance, coaching and leadership with product design teams.
John Lewis

Duncan Turner

Product Manager

John Lewis

Danny is an energetic and passionate UX leader. He has a tenacious attitude and won’t accept the status quo when there is opportunity to do things better. He is a positive agent for change, brings people with him and is a great manager widely respected by his team. 
John Lewis

Lewis Badcock

Head of Product

John Lewis

I have worked on several projects with Danny now and would highly recommend him for large, complex, goal driven UX projects. He has a great ability to work alongside the client, develop a rapport, gather requirements, keep the design focused and deliver results.
Splendid

Simon Parbutt

Head of User Experience

Splendid

Danny is extremely bright and versatile and was able to turn his hand to almost anything. He always championed excellence in user experience and produced high quality detailed documentation suitable for technical specs. Design savvy and technically competent he’s a very useful guy to have around.
Eurostar

Nicky Drake

Product Manager

Eurostar

Danny has a clear talent for user centric design and customer experience, founded on a genuine interest in consumer needs. He is an articulate and sensitive communicator.  Danny’s motivation and infectious enthusiasm were unrelenting during his time in my team. A real find!
Eurostar

John Davies

Head of Ecommerce

Eurostar

I never thought someone who is used to working in a corporate environment would be able to engage 40 teenage girls for 2 days in a fun and interactive way, teaching them ideation, UX, prototyping tools and programming using Scrum and Agile.  Our hackathon would not have been the success that it was without Danny.
Acorn aspirations

Simon Wright

Elena Sinel

Acorn aspirations

Rates & contracts

  • For rates I prefer to discuss it based on nature of role and length of contract but I generally price myself towards the higher end of the market rate
  • Preference for outside IR35
  • I work through my PSC – Deeply Human Design Ltd | 14615013 | VAT GB 432624024
  • References available on request.