Adora Health, an early-stage health tech startup specialising in menopause, faced the dual challenge of achieving market fit and improve its app experience.

This is the story of how I, rapidly created insights to inform the design of a new service while influencing the policy thinkers at Ofgem - The U.K's Heat Network regulator

Part of the team with Clearleft, a design agency, using rapid prototyping, user research and some cunning techniques to create a new checkout for Burberry

I led the Fitflop website redesign project and supported the business on their journey of digital transformation.

I helped kick start the journey of customer centric change at Clarks.  As Head of UX I formed a new capability to improve the customer experience and disrupt, challenge and improve the ways of working.

I supported a new disruptive startup in the beauty sector to gain an uplift of 44% for new membership conversion through rapid prototyping.

This is the story of how, over the course of 5 years, I used creativity, patience, and pure persistence to create real impact, influence and change at Britains best loved retailer.

I designed, hosted and ran a 2 day hackathon with John Lewis online team to design and test a new digital fashion proposition.