Case studies
Service design, research and product work for government, retail, health and energy. Each one states the problem first, then what changed.
Nothing under that combination yet.
UK Government department Developing a UK Gov service front door
A Microsoft Power App front door the whole team uses to triage, size and track requests, built in about two weeks.
Service design · AI · Power Apps
Department for Transport A new intranet for Dept Transport
Passed its GDS alpha assessment, with an architecture built from real search behaviour.
Service design · User research · GDS Alpha
UK Government department Taking the admin out of research operations
A Microsoft Power App for managing research participants, live with five researchers and wanted by other teams.
Service design · User research · AI · Power Apps
UK Government department Turning scattered feedback into decisions
A monthly review that did not exist before, now run by the service desk team from a Microsoft Power App.
Service design · AI · Power Apps
Skedaddle Skedaddle, a day planner for dads and kids
An iPhone app that answers "what shall we do today?" with somewhere real and nearby, grown from a Replit prototype and a WhatsApp group for local dads.
Product design · AI
Sound Theory Sound Theory, music theory you can play
A music theory app that names the chord you play and offers six ways on, from Brighter to Tension, live on the web and coming soon to iPad and iPhone.
Product design · AI · Mobile
Adora Health Growing a women's health startup app
A focused product direction, and a research habit the team kept running without me.
Product design · User research
Ofgem Understanding the heat network sector
A shared sector map that gave the programme somewhere to start.
User research · Service design · GDS Alpha
Power to Change Design sprinting with community business
Three tested concepts and a service model the team took into build.
Service design · Product design
Co-op Designing a shared vision for Co-op
One vision, one navigation model, and a strategy teams could plan against.
Service design · Product design · Design leadership
NHS Mapping an NHS Sexual Health Service
One mapped end-to-end service the commissioning team now designs against.
Service design · User research
Charity sector Design mentoring in the charity sector
Mentorship programmes delivered with DOT Project across the sector.
Design leadership · Service design
Clarks Building a design practice at Clarks
A practice built from nothing, hiring and standards included.
Design leadership
Beauty Pie Rapid experimentation with Beauty Pie
Rapid experiments that found the friction and lifted sign-ups.
Product design · User research
FitFlop Accelerating digital transformation
A redesign that unblocked the wider change programme.
Product design · Service design
Earlier work
2011–2016 · summaries on request
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