Danny Hearn – Deeply Human Design Ltd

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20+years | Product Strategist | User Researcher | Design Mentor

Seasoned freelance UX contractor, available for user centered design roles.

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hello@dannyhearn.me

What I'm looking for

Contract roles I can fit into

I work best in divergent, consultant focused UX roles :

  • UX Director (mat cover/temp)
  • Lead User Researcher
  • Senior / Lead UX / Principal
  • UX Consultant

Preferred Sectors
Social good, Tech for good, Retail, Environmental, Crypto, Public Sector, Startups, Education, Agency.
Culture 
I work best for inclusive and open work cultures that invite challenge and give a good level of autonomy.
 
Location

Primarily remote based but can travel fortnightly (based in Devon).

Working week
My preference is for 4-day per week with flexibility in mornings (child care drop off).  As I have family its important to me to stick to the working hours. 

Case studies

My experience

UX Strategy & Innovation

  • Developed and ran the first Hackathon at John Lewis

  • Innovation Design Director role while consulting to Walgreens and Boots

  • Facilitated lots and lots of design thinking & user research workshops

UX Research & Design

  • User researcher for high profile brands Walgreens, Clarks, Boots, John Lewis

  • Led site-wide redesign at major retailers Fitflop, Beauty Pie, Agent Provocateur

  • Worked in SCRUM, AGILE, KANBAM, alongside BAs, Devs and product managers

  • Lead user researcher on several GDS projects

Management & Leadership

  • Managed & grew UX team at John Lewis for 5 years

  • Established first UX/UI team at Clarks as Global Head of UX

  • Developed design mentorship programmes for 100s of charities and social-good organisations, with design sprints

I’m a good fit for 

  • A T-Shaped UX Generalist with broad roles that cut across lots of UX design disciplines works well

  • Early discovery, user research roles, understanding broad landscapes

  • Unsticking problems, lack of research or overwhelmed teams

  • Tricky stakeholders that expect gravitas and credibility

  • Divergent early stage projects, startups

  • Ideation, workshopping and design sprints

  • Developing product/service strategy and roadmapping

  • Embedding and creating user centric culture

Not a good fit for

  • Heavy UI design work, detailed interaction

  • Roles that have very narrow focus and are soley tasked with producing one output

  • Working culture that demands late hours and long weekends

Rates & contracts

  • For rates I prefer to discuss it based on nature of role and length of contract but I generally price myself towards the higher end of the market rate
  • Preference for outside IR35
  • I work through my PSC – Deeply Human Design Ltd | 14615013 | VAT GB 432624024
  • References available on request.  You can also refer to my LinkedIN profile for recommendations

What people say about me

Co-Founder & COO

Future Foundry

Working alongside innovation strategists and insight leaders, Danny has been crucial in identifying and architecting a number of disruptive new digital and retail propositions for our most senior clients.

Entrepreneur, Investor, Founder

Beauty Pie

Danny is by far the best consultant in his category that I have ever worked with. Truly great digital experts, for me, have been hard to come by. Danny is different. 

Head of Product

John Lewis

Danny is an energetic and passionate UX leader. He has a tenacious attitude and won’t accept the status quo when there is opportunity to do things better. He is a positive agent for change, brings people with him and is a great manager widely respected by his team. 

Head of Product

How Splendid (agency)

I have worked on several projects with Danny now and would highly recommend him for large, complex, goal driven UX projects. He has a great ability to work alongside the client, develop a rapport, gather requirements, keep the design focused and deliver results.

Co-Founder

DOT Project

I have learnt so much from working alongside Danny at DOT PROJECT as have the incredible charities we support. Danny has taken on so many new challenges with such focus, commitment, energy, but most importantly empathy. 

Director of Digital

Clarks

Danny is a joy to work with - he is a highly skilled UX professional who is passionate about bringing the best of that discipline to drive consumer-centric transformation - he is tenacious, compassionate and has a relentless drive to make things happen. 

Chief Operating Officer and Board Director

Fitflop

Danny brought fantastic and such valuable insight to the Fitflop Digital re-platform. His approach to understanding the required customer experience and interpreting it through our digital platform has been first class.

Co-founder

Clearleft

Danny introduced innovative ways of working, demonstrated solid and imaginative design thinking and built a good rapport with our clients. 

Founder & CEO

Acorn aspirations

I never thought someone who is used to working in a corporate environment would be able to engage 40 teenage girls for 2 days in a fun and interactive way, teaching them ideation, UX, prototyping tools and programming using Scrum and Agile.  Our hackathon would not have been the success that it was without Danny.

Product Manager

John Lewis

Danny was instrumental in helping to push the product development process forward. It was impressive to see how he was able to introduce and embed a range of innovative tools and methodologies. I would highly recommend him for guidance, coaching and leadership with product design teams.