Seasoned freelance UX contractor, available for user centered design roles.
I work best in divergent, consultant focused UX roles :
Primarily remote based but can travel fortnightly (based in Devon).
Working week
My preference is for 4-day per week with flexibility in mornings (child care drop off). As I have family its important to me to stick to the working hours.
UX Strategy & Innovation
Developed and ran the first Hackathon at John Lewis
Innovation Design Director role while consulting to Walgreens and Boots
Facilitated lots and lots of design thinking & user research workshops
UX Research & Design
User researcher for high profile brands Walgreens, Clarks, Boots, John Lewis
Led site-wide redesign at major retailers Fitflop, Beauty Pie, Agent Provocateur
Worked in SCRUM, AGILE, KANBAM, alongside BAs, Devs and product managers
Lead user researcher on several GDS projects
Management & Leadership
Managed & grew UX team at John Lewis for 5 years
Established first UX/UI team at Clarks as Global Head of UX
Developed design mentorship programmes for 100s of charities and social-good organisations, with design sprints
I’m a good fit for
A T-Shaped UX Generalist with broad roles that cut across lots of UX design disciplines works well
Early discovery, user research roles, understanding broad landscapes
Unsticking problems, lack of research or overwhelmed teams
Tricky stakeholders that expect gravitas and credibility
Divergent early stage projects, startups
Ideation, workshopping and design sprints
Developing product/service strategy and roadmapping
Embedding and creating user centric culture
Not a good fit for
UI Design, detailed interaction and interface design
Roles that have very narrow focus and are soley tasked with producing one output
Working culture that demands late hours and long weekends
Richard Rutter
Co-Founder
Danny is a joy to work with - he is a highly skilled UX professional who is passionate about bringing the best of that discipline to drive consumer-centric transformation - he is tenacious, compassionate and has a relentless drive to make things happen. If you need someone to help you lead your teams to a brighter future - Danny would be a great asset.
Lucy Calver
Digital Director
Danny was instrumental in helping to push the product development process forward. It was impressive to see how he was able to introduce and embed a range of innovative tools and methodologies. I would highly recommend him for guidance, coaching and leadership with product design teams.
Duncan Turner
Product Manager
Through his engaging presentation he brought his understanding and approach to understanding customer experience to life in a way that engaged everyone in the team at Fitflop. I really hope at some point I will work with and see Danny at work again !
Simon D Wright
COO