I’ve had a diverse career background working with various organisations, spanning across several sectors with very different people. This experience has enabled me to have a resilient and adaptable approach for the clients I work with.
I’ve learnt that every project & client is different. The dynamics and capability of the team, IT infrastructure, and maturity of the organisation can all impact how I determine the best approach. I draw on several tools with an empathetic, inclusive and practical mindset. I want my work to be open and highly collaborative with my clients. I do my best work in conversation, listening with a deeply curious mindset.
From a design perspective, I frame my thinking principally through a Design Thinking methodology, which is embedded in many organisations, from big companies like Google and Facebook to small startups. This applies the basic principle of understanding your customers’ needs, challenges and tasks from their perspective. Focusing on the user needs (rather than just your organisational needs) allows you to design products and services in a way that creates true value and meaning.
This approach reduces risk by validating key assumptions (rather than subjective opinion) of your new design ideas by testing low-cost interactive prototypes with customers as early as possible rather than betting everything on a new website redesign. By developing simple prototypes, you can learn fast, early and often. These insights are invaluable and can inform website and service improvements and redesigns. This can also feed into marketing strategies and developing a more effective acquisition journey.
Having designed and shipped software in many organisations, I’m very comfortable working with development teams, using LEAN and Agile frameworks. I’m a new convert to Jobs for research to be done as a useful tool in the bag when looking at qualitative and quantitative research methods.
I do my best work when I feel in alignment with my values and the people I’m working with.
I recently moved from London to Somerset with my wife and recently became a new dad. A lot of my life is about being there for my wonderful boy. I moved to the countryside to be closer to nature, slow down and be present in my local communities. I’m an active member of Journey Man UK, a mentoring charity for boys and co-founded Tech Shed Frome, a local tech community hobby group.
I love to dance Forro, contact improvisation, and camping in the southwest when I have more time.