Writing
View by themes
Growing the foundations at Adora Health
Adora Health, an early-stage health tech startup specialising in menopause, faced the dual challenge of achieving market fit and improve its app experience.
Heat Networks with Ofgem
This is the story of how I, rapidly created insights to inform the design of a new service while influencing the policy thinkers at Ofgem - The U.K's Heat Network regulator
My journey through journey mapping
Journey mapping has been a key tool for uniting teams around a shared understanding of a service. In this post, I reflect on the diverse journey maps I’ve created, how I build them, and the outcomes they’ve helped achieve.
Creating space for a relational approach
Think back to when you were in the first week of a new job or the first kick-off session with a new client or team. How did you feel in those first few moments? I know I've experienced a range of emotions from nervous, anxious, excited, keen, cautious etc. Perhaps the other people in the team or client felt similar feelings in those moments too. In my experience, those feelings are common at the start of relationships in environments that aren't particularly focused on this as a critical outcome
Powering up Power to change
This is the journey of how a supportive ecosystem was created to re-imagine how Power to Change provide's support to community businesses using an empathetic design-led approach.
Design mentoring and organisational change in the charity sector
I brought design thinking, service design, and a relational mindset to 100+ charities and social-good organisations, creating support programs and mentoring them to solve complex problems and build confidence in innovation.
Burberry Checkout Redesign
Part of the team with Clearleft, a design agency, using rapid prototyping, user research and some cunning techniques to create a new checkout for Burberry
User goals at the heart of everything with Cooperatives UK
I uncovered vital insights for the Co-operatives UK (Co-ops UK) website redesign project and supported the team to look at their business in a completely different way.
Fitflop website redesign
I led the Fitflop website redesign project and supported the business on their journey of digital transformation.