Writing
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Why you need user research before hiring a digital agency
When you need a new website, and you're not sure where to start with a modest budget, hiring a digital agency to get you started can seem like the obvious next step. They may have a good looking website, offer fixed prices, and have lots of clients similar to you on the roster.
Increasing new memberships with rapid experimentation
This is the story of how I supported a new disruptive startup in the beauty sector to gain an uplift of 44% for new membership conversion. This was done with qualitative user research and a lot of persistent iterative prototyping.
Using a hackathon to create influence at John Lewis
It was 2014, I worked in the online team at the nation's favourite retailer, John Lewis, and we were stuck. We stuck working the same way, stuck with a website we knew didn't work anymore, we were tired and burnt out. Something needed to change.
Hackathons – a learning experience for young people
When I was initially asked to support an event being run by Acorn Aspirations, I was apprehensive. The event, a hackathon aimed at young women who want to get into technology careers, seemed like a wonderful and important thing to focus on, but me teaching teenagers?!
User goals at the heart of everything with Cooperatives UK
This is the story of how I uncovered vital insights for the Co-operatives UK (Co-ops UK) website redesign project and supported the team to look at their business in a completely different way. I did this by understanding their users' goals to create a shared language and gener
Measuring emotion at Burberry
I was part of the team with Clearleft, a design agency, to help redesign the burberry.com checkout with the role of a user researcher. The challenge was to create a modern website checkout that evoked the Burberry brand. The Burberry team needed confidence that customers felt