Deeply understand your users and how to design for them.
Innovate digital products and services through user centered thinking.
Trusted by
A proven track record
Experience in digital design roles
10
Yrs
Lead design role for major brands
2
+
Design thinking workshops
2
+
Charities & start-ups mentored
2
s
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Giving DfT the confidence to move forward into Beta—by shaping a robust hosting platform, developing user-centred design, and ensuring voices from people with a wide range of accessibility needs were heard throughout the process.
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I supported Manchester NHS Sexual Health Services in co-creating insights and recommendations to improve care for trans and gender diverse (TGD) people.
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Adora Health, an early-stage health tech startup specialising in menopause, faced the dual challenge of achieving market fit and improve its app experience.
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Rapid user research on GDS alpha project to inform the design and policy for Ofgem's new heat network regulatory service.
What people say about me
Danny is a passionate, intelligent, and hardworking team member with a wide range of UCD expertise. The excellent work he did to set up a large, diverse user panel at DfT will have a long term impact, helping us and the client carry out quality research for a long time to come. Thank you Danny!
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Danny was exactly what our early-stage startup needed. He brought a hands-on, strategic, and detail-oriented approach to product and design, with a genuine investment in our success, particularly in the critical area of women’s health and menopause solutions.
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Danny was instrumental in shaping our health app, contributing to both graphic design and user experience. Over a year, he refined our UI, improved usability through user testing, and helped create a visually engaging product. His creativity, attention to detail, and collaborative approach made a real impact. I highly recommend him to anyone looking for a designer who combines aesthetics with user insight.
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Working alongside innovation strategists and insight leaders, Danny has been crucial in identifying and architecting a number of disruptive new digital and retail propositions for our most senior clients.
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I have learnt so much from working alongside Danny at DOT PROJECT as have the incredible charities we support. Danny has taken on so many new challenges with such focus, commitment, energy, but most importantly empathy.
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Danny is a joy to work with – he is a highly skilled UX professional who is passionate about bringing the best of that discipline to drive consumer-centric transformation – he is tenacious, compassionate and has a relentless drive to make things happen.
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Danny is by far the best consultant in his category that I have ever worked with. Truly great digital experts, for me, have been hard to come by. Danny is different. He is principled, rolls up his sleeves, has a plan, sticks to it, is flexible, but knows his science, and OWNS the deliverable as if he’s a part of your business. I would have him back in a heartbeat.
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Danny brought fantastic and such valuable insight to the Fitflop Digital re-platform. His approach to understanding the required customer experience and interpreting it through our digital platform has been first class.
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Danny introduced innovative ways of working, demonstrated solid and imaginative design thinking and built a good rapport with our clients.
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Danny was instrumental in helping to push the product development process forward. It was impressive to see how he was able to introduce and embed a range of innovative tools and methodologies. I would highly recommend him for guidance, coaching and leadership with product design teams.
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Danny is an energetic and passionate UX leader. He has a tenacious attitude and won’t accept the status quo when there is opportunity to do things better. He is a positive agent for change, brings people with him and is a great manager widely respected by his team.
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I have worked on several projects with Danny now and would highly recommend him for large, complex, goal driven UX projects. He has a great ability to work alongside the client, develop a rapport, gather requirements, keep the design focused and deliver results.
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Danny is extremely bright and versatile and was able to turn his hand to almost anything. He always championed excellence in user experience and produced high quality detailed documentation suitable for technical specs. Design savvy and technically competent he’s a very useful guy to have around.
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Danny has a clear talent for user centric design and customer experience, founded on a genuine interest in consumer needs. He is an articulate and sensitive communicator. Danny’s motivation and infectious enthusiasm were unrelenting during his time in my team. A real find!
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I never thought someone who is used to working in a corporate environment would be able to engage 40 teenage girls for 2 days in a fun and interactive way, teaching them ideation, UX, prototyping tools and programming using Scrum and Agile. Our hackathon would not have been the success that it was without Danny.
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Right now..
I’m also open for new opportunities, partnerships and associate models. If you’d like to chat or share a challenge, lets talk.