Deeply understand your users and how to design for them
Innovate digital products and services through user centered thinking.
Enterprise, retail and startups
UK Gov (GDS)
Charities and non-profits
A proven track record
My services
Innovation strategy
Understanding user problems, market forces, and insights to develop principles, shared understanding, and a framework for creating a strategic roadmap.
User research & insights
Gathering user feedback through interviews, tests, and surveys to improve your product's design and experience
Experience & product design
Developing testable prototypes, concepts and working with developers to build polished designs for apps, websites, and services.
What people say about me
Co-Founder | CEO
Ann O Niel - Adora Health
Danny was exactly what our early-stage startup needed. He brought a hands-on, strategic, and detail-oriented approach to product and design, with a genuine investment in our success, particularly in the critical area of women’s health and menopause solutions.
Co-Founder | CEO
Ed Smith - Adora Health
Danny was instrumental in shaping our health app, contributing to both graphic design and user experience. Over a year, he refined our UI, improved usability through user testing, and helped create a visually engaging product. His creativity, attention to detail, and collaborative approach made a real impact. I highly recommend him to anyone looking for a designer who combines aesthetics with user insight.
Co-Founder
Annie Leggie - DOT Project
I have learnt so much from working alongside Danny at DOT PROJECT as have the incredible charities we support. Danny has taken on so many new challenges with such focus, commitment, energy, but most importantly empathy.
Head of Product
Simon Parbutt - How Splendid
I have worked on several projects with Danny now and would highly recommend him for large, complex, goal driven UX projects. He has a great ability to work alongside the client, develop a rapport, gather requirements, keep the design focused and deliver results.
Product Manager
Duncan Turner - John Lewis
Danny was instrumental in helping to push the product development process forward. It was impressive to see how he was able to introduce and embed a range of innovative tools and methodologies. I would highly recommend him for guidance, coaching and leadership with product design teams.
Director of Digital
Lucy Calver - Clarks
Danny is a joy to work with – he is a highly skilled UX professional who is passionate about bringing the best of that discipline to drive consumer-centric transformation – he is tenacious, compassionate and has a relentless drive to make things happen.
Chief Operating Officer and Board Director
Simon Wright - Fitflop
Danny brought fantastic and such valuable insight to the Fitflop Digital re-platform. His approach to understanding the required customer experience and interpreting it through our digital platform has been first class.
Founder & CEO
Elena Sinel - Acorn aspirations
I never thought someone who is used to working in a corporate environment would be able to engage 40 teenage girls for 2 days in a fun and interactive way, teaching them ideation, UX, prototyping tools and programming using Scrum and Agile. Our hackathon would not have been the success that it was without Danny.
Product Manager
Nicky Drake - Eurostar
Danny is extremely bright and versatile and was able to turn his hand to almost anything. He always championed excellence in user experience and produced high quality detailed documentation suitable for technical specs. Design savvy and technically competent he’s a very useful guy to have around.
Entrepreneur, Investor, Founder
Marcia Kilgore - Beauty Pie
Danny is by far the best consultant in his category that I have ever worked with. Truly great digital experts, for me, have been hard to come by. Danny is different.
Co-Founder & COO
Katy Sephton - Future Foundry
Working alongside innovation strategists and insight leaders, Danny has been crucial in identifying and architecting a number of disruptive new digital and retail propositions for our most senior clients.
Head of Product
Lewis Badcock - John Lewis
Danny is an energetic and passionate UX leader. He has a tenacious attitude and won’t accept the status quo when there is opportunity to do things better. He is a positive agent for change, brings people with him and is a great manager widely respected by his team.
Co-founder
Richard Rutter - Clearleft
Danny introduced innovative ways of working, demonstrated solid and imaginative design thinking and built a good rapport with our clients.
Head of Ecommerce
Jon Davies - Eurostar
Danny has a clear talent for user centric design and customer experience, founded on a genuine interest in consumer needs. He is an artiuclate and sensitve communicator. Danny’s motivation and infectious enthusiasm were unrelenting during his time in my team. A real find!
Right now..
Working with start-up Adora.health – a menopause app – to develop the product design, developing corporate website and due to be coaching a banking enterprise client.
I’m also open for new opportunities, partnerships and associate models. If you’d like to chat or share a challenge, lets talk.