Danny Hearn – Deeply Human Design Ltd

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Design through insights and evidence.

Cut through uncertainty with research, insight, prototyping, and purposeful design.

  • Un-stick a challenging customer problem with follow-up actionable insights
  • Up-skill your teams research capability
  • Work with latest AI workflows and tooling to scale and reduce costs
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Trusted by

User Research

Know before you build. I design custom research studies that uncover the insights you need to move forward. Using a mix of qualitative and quantitative methods, I help understand user behaviour, mental models and test assumptions, and prioritise what really matters.  

Activities I offer:

  • Usability testing (moderated/unmoderated)
  • Reviewing any existing data, hunches or insights
  • In-depth interviews and large-scale surveys
  • Customer journey and service mapping
  • Training, up-skilling staff, evangelising UCD across your organisation
  • GDS Discovery / Alpha / Beta support
Got a research challenge? > Let's talk 

Related case studies

Ofgem

Understanding the heat network sector

Rapid user research on GDS alpha project to inform the design and policy for Ofgem’s new heat network regulatory service.
Read case study

Understanding the heat network sector

Ofgem

Balancing innovation and brand heritage in checkout design

Burberry

Designing a shared vision, service strategy and site wide navigation​

Co-operatives UK

What people have said

Danny is a passionate, intelligent, and hardworking team member with a wide range of UCD expertise. The excellent work he did to set up a large, diverse user panel at DfT will have a long term impact, helping us and the client carry out quality research for a long time to come. Thank you Danny!
Methods (for Dept for Transport)

Paul Tait

Senior Delivery Manager

Methods (for Dept for Transport)

Danny was instrumental in shaping our health app, contributing to both graphic design and user experience. Over a year, he refined our UI, improved usability through user testing, and helped create a visually engaging product. His creativity, attention to detail, and collaborative approach made a real impact. I highly recommend him to anyone looking for a designer who combines aesthetics with user insight.
Adora Health

Ed Smith

Co-Founder | CEO

Adora Health

Danny introduced innovative ways of working, demonstrated solid and imaginative design thinking and built a good rapport with our clients. 
Burberry (via Clearleft)

Richard Rutter

Co-Founder

Burberry (via Clearleft)

Design & prototyping

I help early-stage startups and growing businesses bring their website and app ideas to life. Working closely with what we learn about your users, I quickly create interactive prototypes so we can test and validate the best direction early on. This means we can refine the design based on real feedback, moving from initial ideas to a polished, ready-to-build design. I now lean on the latest generative AI tools to make these prototypes fully interactive.

Support includes:

  • Low / Med / Hi fi prototyping
  • Digital product design (apps/websites)
  • Working within existing design systems
  • Collaborating with founders, developers, designers and business stakeholders
  • User flows, IA diagrams and documentation where needed.
  • Can jump in and be a part of any AGILE / LEAN product teams
Got a design challenge? > Let's talk 

Related case studies

Beauty Pie

Increasing new memberships with rapid experimentation

User research, rapid prototyping and content strategy for a disruptive beauty startup — leading to a 44% increase in new member conversions.
Read case study

Growing a women’s health startup app

Adora Digital Health

Designing a shared vision, service strategy and site wide navigation​

Co-operatives UK

Leading a redesign to accelerate digital transformation

Fitflop

My design experience

I’m an independent consultant with 20 years of expertise in UX design, product strategy, and design sprints. 

Workshopping

  • Delivered design thinking workshops for 100s of charities
  • Ran design sprints to innovation teams at Walgreens & Boots, Clarks

Design Leader

  • Head of UX at Clarks (2019)
  • UX Manager at John Lewis (2016)
  • Innovation Design Director at Future Foundry (2022)

UX and product design

  • 20 years as both consultant and design leader
  • Researched and designed a number of premium brand websites,
Learn more about me

Lets research and design together

If you’ve got a challenge, problem or team you’d like to talk about get in touch

Let's talk