This is the story of how I, rapidly created insights to inform the design of a new service while influencing the policy thinkers at Ofgem – The U.K’s Heat Network regulator
This is the journey of how a supportive ecosystem was created to re-imagine how Power to Change provide’s support to community businesses using an empathetic design-led approach.
I was part of the team with Clearleft, a design agency, to help redesign the burberry.com checkout with the role of a user researcher. The challenge was to create a modern website checkout that evoked the Burberry brand. The Burberry team needed confidence that customers felt like it was a Burberry experience. I needed to find a way to uncover and present evidence of this emotional story.
This is the story of how I uncovered vital insights for the Co-operatives UK (Co-ops UK) website redesign project and supported the team to look at their business in a completely different way. I did this by understanding their users’ goals to create a shared language and generate conversations for change. My role as a user researcher was to give the team confidence for the right shape and direction of the web redesign project.
This is the story of how I led the Fitflop website redesign project and supported the business on their journey of digital transformation. While initially I was asked to provide user research and product design for a website redesign, it was soon apparent that the challenge was much more complex and would need me to dig deep and stretch across several roles.
This is the story of how over a year and half I helped kick start the journey of customer centric change at Clarks. As Head of UX I formed a new capability to improve the customer experience and disrupt, challenge and improve the ways of working.
I supported a new disruptive startup in the beauty sector to gain an uplift of 44% for new membership conversion through rapid prototyping.
This is the story of how, over the course of 5 years, I used creativity, patience, and pure persistence to create real impact, influence and change at Britains best loved retailer.