Danny Hearn – Deeply Human Design Ltd

My journey through journey mapping

Throughout my experience, I’ve found the process of journey mapping to be an invaluable exercise, particularly when trying to unite teams around a common and shared understanding of a service. Journey mapping, user journey mapping, and service blueprinting are all different flavours of this process, creating visual maps centered around a user’s journey.

In this post, I reflect on the diversity of the journey maps I have created, how I build them, and, most importantly, the different types of outcomes they have helped achieve.

Powering up Power to change

This is the journey of how a supportive ecosystem was created to re-imagine how Power to Change provide’s support to community businesses using an empathetic design-led approach.

Design mentoring and organisational change in the charity sector

This is the story of how I joined DOT PROJECT and bought design thinking, service design and a relational mindset to 100s of charities and social-good organisations. I created design themed support programmes and mentored charities to solve complex problems and develop their confidence and capability to innovate.

User goals at the heart of everything with Cooperatives UK

This is the story of how I uncovered vital insights for the Co-operatives UK (Co-ops UK) website redesign project and supported the team to look at their business in a completely different way.  I did this by understanding their users’ goals to create a shared language and generate conversations for change.   My role as a user researcher was to give the team confidence for the right shape and direction of the web redesign project.

Fitflop website redesign

This is the story of how I led the Fitflop website redesign project and supported the business on their journey of digital transformation. While initially I was asked to provide user research and product design for a website redesign, it was soon apparent that the challenge was much more complex and would need me to dig deep and stretch across several roles.

Using a hackathon to create influence at John Lewis

It was 2014, I worked in the online team at the nation’s favourite retailer, John Lewis, and we were stuck.  We stuck working the same way, stuck with a website we knew didn’t work anymore, we were tired and burnt out.  Something needed to change.