Danny Hearn – Deeply Human Design Ltd

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Growing the foundations at Adora Health

Adora Health, an early-stage health tech startup specialising in menopause, faced the dual challenge of achieving market fit and improve its app experience.

Heat Networks with Ofgem

This is the story of how I, rapidly created insights to inform the design of a new service while influencing the policy thinkers at Ofgem – The U.K’s Heat Network regulator

My journey through journey mapping

Journey mapping has been a key tool for uniting teams around a shared understanding of a service. In this post, I reflect on the diverse journey maps I’ve created, how I build them, and the outcomes they’ve helped achieve.

Creating space for a relational approach

Think back to when you were in the first week of a new job or the first kick-off session with a new client or team. How did you feel in those first few moments? I know I’ve experienced a range of emotions from nervous, anxious, excited, keen, cautious etc. Perhaps the other people in the team or client felt similar feelings in those moments too. In my experience, those feelings are common at the start of relationships in environments that aren’t particularly focused on this as a critical outcome.

Powering up Power to change

I led an ecosystem of stakeholders through a design sprint to re-imagine how Power to Change provide’s support to community businesses.

Design mentoring in the charity sector

I brought design thinking, service design, and a relational mindset to 100+ charities and social-good organisations, creating support programs and mentoring them to solve complex problems and build confidence in innovation.

Burberry Checkout Redesign

Part of the team with Clearleft, a design
agency, using rapid prototyping, user
research and some cunning techniques to
create a new checkout for Burberry

COOPs UK – research and prototyping

I uncovered vital insights for the Co-operatives UK (Co-ops UK) website redesign project and supported the team to look at their business in a completely different way.

Fitflop website redesign

I led the Fitflop website redesign project and supported the business on their journey of digital transformation.

Building a design practice at Clarks

I helped kick start the journey of customer centric change at Clarks.  As Head of UX I formed a new capability to improve the customer experience and disrupt, challenge and improve the ways of working.

Why you need user research before hiring a digital agency

When you need a new website, and you’re not sure where to start with a modest budget, hiring a digital agency to get you started can seem like the obvious next step.  They may have a good looking website, offer fixed prices, and have lots of clients similar to you on the roster.  However, with most web and marketing agencies, it’s important to understand their approach to designing, building your website includes and can miss out.

Design Leadership at John Lewis

This is the story of how, over the course of 5 years, I used creativity, patience, and pure persistence to create real impact, influence and change at Britains best loved retailer.