Mapping an NHS Sexual Health Service

I supported Manchester NHS Sexual Health Services in co-creating insights and recommendations to improve care for trans and gender diverse (TGD) people.
Growing a women’s health startup app

Adora Health, an early-stage health tech startup specialising in menopause, faced the dual challenge of achieving market fit and improve its app experience.
Understanding the heat network sector

Rapid user research on GDS alpha project to inform the design and policy for Ofgem’s new heat network regulatory service.
Design sprints to re-imagine a community business support service

Leading an ecosystem of stakeholders through a design sprint to re-imagine support community businesses.
Design mentoring in the charity sector

A training programme that equipped 100+ charities with the skills and mindset to innovate and cultivate a user centric mindset.
Balancing innovation and brand heritage in checkout design

Rapid and iterative no-code prototyping with new UCD practices and user research for a brand obsessed retailer.
Building a design practice at Clarks

As Head of UX, I formed a new capability to improve the customer experience and disrupt, challenge and improve the ways of working.
Increasing new memberships with rapid experimentation

User research, rapid prototyping and content strategy for a disruptive beauty startup — leading to a 44% increase in new member conversions.
Design Leadership at John Lewis

This is the story of how, over the course of 5 years, I used creativity, patience, and pure persistence to create real impact, influence and change at Britains best loved retailer.
Running the first hackathon at John Lewis

I designed, hosted and ran a 2 day hackathon with John Lewis online team to design and test a new digital fashion proposition.