Growing the foundations at Adora Health

Adora Health, an early-stage health tech startup specialising in menopause, faced the dual challenge of achieving market fit and improve its app experience.

Design mentoring in the charity sector

I brought design thinking, service design, and a relational mindset to 100+ charities and social-good organisations, creating support programs and mentoring them to solve complex problems and build confidence in innovation.

Increasing new memberships with rapid experimentation

I supported a new disruptive startup in the beauty sector to gain an uplift of 44% for new membership conversion through rapid prototyping.