Growing a women’s health startup app

Adora Health, an early-stage health tech startup specialising in menopause, faced the dual challenge of achieving market fit and improve its app experience.
Design mentoring in the charity sector

A training programme that equipped 100+ charities with the skills and mindset to innovate and cultivate a user centric mindset.
Increasing new memberships with rapid experimentation

User research, rapid prototyping and content strategy for a disruptive beauty startup — leading to a 44% increase in new member conversions.