My journey through journey mapping
Throughout my experience, I've found the process of journey mapping to be an invaluable exercise, particularly when trying to unite teams around a common and shared understanding of a service. Journey mapping, user journey mapping, and service blueprinting are all different flavours of this process, creating visual maps centered around a user's journey. In this post, I reflect on the diversity of the journey maps I have created, how I build them, and, most importantly, the different types of ou