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Increasing new memberships with rapid experimentation
I supported a new disruptive startup in the beauty sector to gain an uplift of 44% for new membership conversion through rapid prototyping.
Hackathons – a learning experience for young people
When I was initially asked to support an event being run by Acorn Aspirations, I was apprehensive. The event, a hackathon aimed at young women who want to get into technology careers, seemed like a wonderful and important thing to focus on, but me teaching teenagers?!
Why you need user research before hiring a digital agency
When you need a new website, and you're not sure where to start with a modest budget, hiring a digital agency to get you started can seem like the obvious next step. They may have a good looking website, offer fixed prices, and have lots of clients similar to you on the roster. However, with most web and marketing agencies, it's important to understand their approach to designing, building your website includes and can miss out.
Design Leadership at John Lewis
This is the story of how, over the course of 5 years, I used creativity, patience, and pure persistence to create real impact, influence and change at Britains best loved retailer.
Using a hackathon to create influence at John Lewis
It was 2014, I worked in the online team at the nation's favourite retailer, John Lewis, and we were stuck. We stuck working the same way, stuck with a website we knew didn't work anymore, we were tired and burnt out. Something needed to change.