Danny Hearn – Deeply Human Design Ltd

Writing

- Reflections

My journey through journey mapping

Throughout my experience, I’ve found the process of journey mapping to be an invaluable exercise, particularly when trying to unite teams around a common and shared understanding of a service. Journey mapping, user journey mapping, and service blueprinting are all different flavours of this process, creating visual maps centered around a user’s journey.

In this post, I reflect on the diversity of the journey maps I have created, how I build them, and, most importantly, the different types of outcomes they have helped achieve.

Creating space for a relational approach

Think back to when you were in the first week of a new job or the first kick-off session with a new client or team. How did you feel in those first few moments? I know I’ve experienced a range of emotions from nervous, anxious, excited, keen, cautious etc. Perhaps the other people in the team or client felt similar feelings in those moments too. In my experience, those feelings are common at the start of relationships in environments that aren’t particularly focused on this as a critical outcome.

Why you need user research before hiring a digital agency

When you need a new website, and you’re not sure where to start with a modest budget, hiring a digital agency to get you started can seem like the obvious next step.  They may have a good looking website, offer fixed prices, and have lots of clients similar to you on the roster.  However, with most web and marketing agencies, it’s important to understand their approach to designing, building your website includes and can miss out.