Danny Hearn – Deeply Human Design Ltd

Writing

- Design Leadership

Design mentoring and organisational change in the charity sector

This is the story of how I joined DOT PROJECT and bought design thinking, service design and a relational mindset to 100s of charities and social-good organisations. I created design themed support programmes and mentored charities to solve complex problems and develop their confidence and capability to innovate.

Fitflop website redesign

This is the story of how I led the Fitflop website redesign project and supported the business on their journey of digital transformation. While initially I was asked to provide user research and product design for a website redesign, it was soon apparent that the challenge was much more complex and would need me to dig deep and stretch across several roles.

Design Leadership at Clarks

This is the story of how over a year and half I helped kick start the journey of customer centric change at Clarks.  As Head of UX I formed a new capability to improve the customer experience and disrupt, challenge and improve the ways of working.

Hackathons – a learning experience for young people

When I was initially asked to support an event being run by Acorn Aspirations, I was apprehensive. The event, a hackathon aimed at young women who want to get into technology careers, seemed like a wonderful and important thing to focus on, but me teaching teenagers?!

Design Leadership at John Lewis

This is the story of how, over the course of 5 years, I used creativity, patience, and pure persistence to create real impact, influence and change at Britains best loved retailer.

Using a hackathon to create influence at John Lewis

It was 2014, I worked in the online team at the nation’s favourite retailer, John Lewis, and we were stuck.  We stuck working the same way, stuck with a website we knew didn’t work anymore, we were tired and burnt out.  Something needed to change.