20+years exp | Product Strategist | Service Designer | User Researcher
I have held a variety of roles at well-known brands, agencies, startups, and charities. My expertise lies in leading design teams, mentoring colleagues, and driving change through the power of design.
Management & leadership
Managed & grew UX team at John Lewis for 5 years
Established first UX/UI team at Clarks as Global Head of UX
Developed design mentorship programmes for 100s of charities and social-good organisations, with design sprints
UX Strategy & Innovation
Developed and ran the first Hackathon at John Lewis, showing the business what rapid innovation could look like
Held Innovation Design Director role and consulted to WalGreens and Boots
Facilitated 100s of design thinking & user research workshops
UX Research & Design
Conducted user research activities for major clients, Walgreens, Clarks, Boots, John Lewis
Led site-wide redesign at major retailers Fitflop, Beauty Pie, agent provecture
Worked in SCRUM, AGILE, KANBAM, alongside BAs, Devs and product managers
100% remote but can travel occasionally if needed. Currently based in Devon.
Working week
My preference is for 4-day per week with flexibility in mornings (child care drop off). As I have family its important to me to stick to the working hours.
I’m a good fit for
A T-Shaped UX Generalist with broad roles that cut across lots of UX design disciplines works well
Unsticking problems, lack of research or overwhelmed teams
Tricky stakeholders with a need for someone with gravitas to bring things back on track
Divergent early stage projects, startups or big projects that are just starting
Ideation, workshopping and design sprints
Developing product/service strategy and roadmapping
Embedding and creating user centric culture
Not a good fit for
UI Design, detailed interaction and interface design
Roles that have very narrow focus and are soley tasked with producing one output
Working culture that demands late hours and long weekends
Richard Rutter
Co-Founder
Danny is a joy to work with - he is a highly skilled UX professional who is passionate about bringing the best of that discipline to drive consumer-centric transformation - he is tenacious, compassionate and has a relentless drive to make things happen. If you need someone to help you lead your teams to a brighter future - Danny would be a great asset.
Lucy Calver
Digital Director
Danny was instrumental in helping to push the product development process forward. It was impressive to see how he was able to introduce and embed a range of innovative tools and methodologies. I would highly recommend him for guidance, coaching and leadership with product design teams.
Duncan Turner
Product Manager
Through his engaging presentation he brought his understanding and approach to understanding customer experience to life in a way that engaged everyone in the team at Fitflop. I really hope at some point I will work with and see Danny at work again !
Simon D Wright
COO