Founders & startups
Grow your startup
Get market fit, grow meaningful user engagement, and deliver impactful, delightful journeys that drive retention and build lasting loyalty.
Is this you?
Flexible and adaptive to your needs
I recognise that every startup and founder is unique. My diverse experience over 20 years has given me a superpower in being able to stretch across a number of disciplines that are critical for startup success. This makes me a very good fit for startups who need a range of skills.
Research and digital design
We can uncover valuable insights through user research, make sense of the findings, and translate them into impactful designs.
Align the team around a shared understanding, foster collaboration, and spark creative problem-solving. Create meaningful OKRs, measure progress and prioritise an impactful roadmap.
How you can work with me
Every startup, founder and their challenges are unique. This is why I work with you to co-create a package of support, that could span over a few days, weeks or longer, based on what you need and how our relationship develops. See
Pay as you go
- Good for small projects, with flexibility for stakeholders, meetings and project timings.
- Use in hourly or daily blocks over the month
Fixed budget
- Good for clarity on budgets and tight deadlines
- 2 day discovery deep dive to co-create detailed brief with you and team
On-going
- Good for creating a long term design to development delivery pipeline over time.
- Fractional work by the hour or 1-3 days per week
My experience
- Supported Adora Health – a med-tech pre-seed startup – to develop product strategy, establish user insight cadence, supported with roadmapping, designing new features. Additionally supported on funding bids and proposals.
- Developed, prototyped and validated leading propositions for Walgreens & Boots
- Worked directly and collaboratively with founders from large and small startups
- Delivered a range of design mentorship programmes, sessions and workshops (as a member of DOT PROJECT).
- Partnered with Thinkitdigital to provide a 1-day introduction to user-centric mindset for small businesses and start-ups
- Ran ideations sessions with the Read with Audrey team to unstick a design challenge.
Case studies
What people say about me
Co-Founder & COO
Future Foundry
Working alongside innovation strategists and insight leaders, Danny has been crucial in identifying and architecting a number of disruptive new digital and retail propositions for our most senior clients.
Entrepreneur, Investor, Founder
Beauty Pie
Danny is by far the best consultant in his category that I have ever worked with. Truly great digital experts, for me, have been hard to come by. Danny is different.
Head of Product
John Lewis
Danny is an energetic and passionate UX leader. He has a tenacious attitude and won’t accept the status quo when there is opportunity to do things better. He is a positive agent for change, brings people with him and is a great manager widely respected by his team.
Head of Product
How Splendid (agency)
I have worked on several projects with Danny now and would highly recommend him for large, complex, goal driven UX projects. He has a great ability to work alongside the client, develop a rapport, gather requirements, keep the design focused and deliver results.
Co-Founder
DOT Project
I have learnt so much from working alongside Danny at DOT PROJECT as have the incredible charities we support. Danny has taken on so many new challenges with such focus, commitment, energy, but most importantly empathy.
Director of Digital
Clarks
Danny is a joy to work with – he is a highly skilled UX professional who is passionate about bringing the best of that discipline to drive consumer-centric transformation – he is tenacious, compassionate and has a relentless drive to make things happen.
Chief Operating Officer and Board Director
Fitflop
Danny brought fantastic and such valuable insight to the Fitflop Digital re-platform. His approach to understanding the required customer experience and interpreting it through our digital platform has been first class.
Co-founder
Clearleft
Danny introduced innovative ways of working, demonstrated solid and imaginative design thinking and built a good rapport with our clients.
Founder & CEO
Acorn aspirations
I never thought someone who is used to working in a corporate environment would be able to engage 40 teenage girls for 2 days in a fun and interactive way, teaching them ideation, UX, prototyping tools and programming using Scrum and Agile. Our hackathon would not have been the success that it was without Danny.
Product Manager
John Lewis
Danny was instrumental in helping to push the product development process forward. It was impressive to see how he was able to introduce and embed a range of innovative tools and methodologies. I would highly recommend him for guidance, coaching and leadership with product design teams.