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  <title>Writing by Danny Hearn</title>
  <link>https://dannyhearn.me/writing/</link>
  <description>Articles on research, service design, prototyping and AI.</description>
  <language>en-gb</language>
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    <title>You already have the tools, you're just not using them</title>
    <link>https://dannyhearn.me/writing/you-already-have-the-tools/</link>
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    <pubDate>Sun, 01 Nov 2026 00:00:00 GMT</pubDate>
    <description>Teams solve internal problems with spreadsheets. With service design and AI, they can build the application the spreadsheet was straining to be, using tools they already have.</description>
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    <title>Rolepocalypse: why service design is the high ground</title>
    <link>https://dannyhearn.me/writing/rolepocalypse/</link>
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    <pubDate>Sun, 01 Nov 2026 00:00:00 GMT</pubDate>
    <description>As AI collapses the cost of building, design and technical roles are flattening. The high ground is service design, coupled with a technical grounding.</description>
  </item>
  <item>
    <title>AI Chat Bot Experiment</title>
    <link>https://dannyhearn.me/writing/ai-chatbot-experiment/</link>
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    <pubDate>Mon, 30 Jun 2025 00:00:00 GMT</pubDate>
    <description>I built an AI chatbot trained on my own work, then measured what it got right. What the experiment taught me about the gap between a demo and something dependable.</description>
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    <title>My journey through journey mapping</title>
    <link>https://dannyhearn.me/writing/a-journey-through-journey-mapping/</link>
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    <pubDate>Sat, 05 Aug 2023 00:00:00 GMT</pubDate>
    <description>What journey mapping is actually for, when it earns its keep, and the traps teams fall into when the map becomes the deliverable.</description>
  </item>
  <item>
    <title>Creating space for a relational approach</title>
    <link>https://dannyhearn.me/writing/creating-space-for-a-relational-approach/</link>
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    <pubDate>Thu, 21 Jul 2022 00:00:00 GMT</pubDate>
    <description>Why the quality of relationships decides the quality of the work, and how I make space for that from the first day of an engagement.</description>
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    <title>Facilitating a teenager hackathon</title>
    <link>https://dannyhearn.me/writing/teenage-hackathon/</link>
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    <pubDate>Fri, 04 Aug 2017 00:00:00 GMT</pubDate>
    <description>Running a hackathon with teenagers at Acorn Aspirations: what young people taught a room of professionals about pace and honesty.</description>
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  <item>
    <title>Why you need user research before hiring a digital agency</title>
    <link>https://dannyhearn.me/writing/research-first/</link>
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    <pubDate>Wed, 26 Jul 2017 00:00:00 GMT</pubDate>
    <description>Why research comes first, what it costs to skip it, and how to right-size it so it informs decisions instead of delaying them.</description>
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