Danny Hearn

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Design mentoring

Helping you

superpower your team with a collective wisdom on user needs and how to design for them

I can guide individuals or teams through a series of collaborative design and customer insight sessions.  We will develop a different mindset and way of understanding how to respond to what users really want.

Is this you?

  • We need to train our team to generate our own customer insights to improve the experience and drive conversion

  • We have a marketing and brand background and want to upskill our team in user-centered design

  • We are not aligned on the user needs and goals that we are trying to meet

  • I need to embed and align my organisation around a person-centered culture, and would like talk to someone who gets it, to throw some ideas and thoughts around.

  • We need an introduction to digital design that focuses on the user

  • We want to have a different relationship with our digital agency

  • We always start with solutions (ideas) first. This doesn’t feel right and often leads to lots of guessing and switching things around at the last minute

How I can help

Either as a one-off workshop or series of sessions

Training workshops for your teams

Mentoring your team to identify and align on which user needs they need to focus on.  We can conduct user research together to improve your website.  We’ll develop a rhythm of interactive sessions, giving your team a chance to embed the practice over time.

Typical sessions focus on

  • Cultivating a person-centered mindset

  • Mapping your audiences to create a shared understanding of user needs and challenges

  • Rapidly solving a problem or user challenge

  • Pulling together what we've learnt to draw out insights informing strategy and product roadmaps

Outcomes you can expect

  • A more confident team, developing new behaviours when designing a digital product or service

  • A faster and more cost effective path to designing website / service changes

  • Confidence in visualising and testing new ideas with users, without relying on digital partners for support

  • A team that works in a more collaborative and aligned manner

  • A repeatable formula for success that creates value for your users

1-2-1 mentoring

Working together, we can discuss ideas, bounce things around or get advice on approaching a problem.  We can work together 1-2-1, complementing team sessions or just as a one-off. 

  • We can work with weekly check-ins to help guide and steer your through a set of challenges
  • Review and feedback on project plans, strategy and roadmaps with person centered perspective
  • Guidance on how to start a web project or service
  • Unstick a problem, chat through a challenge
  • Supporting materials and content when needed

My relevant experience

  • I’ve created and run lots of in-house training sessions, catering for a variety of different needs and organisations
  • Supported a startup (Read with Audrey) to prioritise and focus their research and develop a new prototype vision
  • I mentor charities every week to help train staff in design thinking and research skills (with the DOT PROJECT)  

Unsticking design problems

Paul (the founder of Read with Audrey), invited me to support his team to prioritise their research and move forward with their strategy and design assumptions.

"Danny’s fresh perspective and design-thinking approach helped us to make sense of our user research in an objective and considered way. His well-conceived workshop framework enabled the team to define a clear set of priorities for future design and testing. His empathetic approach to user experience supported the team to align on and articulate a more lucid product journey vision. Thank you!

Rob Paul - Founder, Read with Audrey

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