I can guide individuals or teams through a series of collaborative design and customer insight sessions. We will develop a different mindset and way of understanding how to respond to what users really want.
We need to train our team to generate our own customer insights to improve the experience and drive conversion
We have a marketing and brand background and want to upskill our team in user-centered design
We are not aligned on the user needs and goals that we are trying to meet
I need to embed and align my organisation around a person-centered culture, and would like talk to someone who gets it, to throw some ideas and thoughts around.
We need an introduction to digital design that focuses on the user
We want to have a different relationship with our digital agency
We always start with solutions (ideas) first. This doesn’t feel right and often leads to lots of guessing and switching things around at the last minute
Mentoring your team to identify and align on which user needs they need to focus on. We can conduct user research together to improve your website. We’ll develop a rhythm of interactive sessions, giving your team a chance to embed the practice over time.
Typical sessions focus on
Cultivating a person-centered mindset
Mapping your audiences to create a shared understanding of user needs and challenges
Rapidly solving a problem or user challenge
Pulling together what we've learnt to draw out insights informing strategy and product roadmaps
A more confident team, developing new behaviours when designing a digital product or service
A faster and more cost effective path to designing website / service changes
Confidence in visualising and testing new ideas with users, without relying on digital partners for support
A team that works in a more collaborative and aligned manner
A repeatable formula for success that creates value for your users
Working together, we can discuss ideas, bounce things around or get advice on approaching a problem. We can work together 1-2-1, complementing team sessions or just as a one-off.
Paul (the founder of Read with Audrey), invited me to support his team to prioritise their research and move forward with their strategy and design assumptions.
"Danny’s fresh perspective and design-thinking approach helped us to make sense of our user research in an objective and considered way. His well-conceived workshop framework enabled the team to define a clear set of priorities for future design and testing. His empathetic approach to user experience supported the team to align on and articulate a more lucid product journey vision. Thank you!
Rob Paul - Founder, Read with Audrey