Why you need user research before hiring a digital agency
When you need a new website, and you're not sure where to start with a modest budget, hiring a digital agency to get you started can seem like the obvious next step.
Learn the skills to identify what’s holding back your website and transform visitors into customers in just 4 weeks.
Online, live support and mentoring
2hr interactive sessions with weekly assignments
Small businesses, freelancers without the techno babble!
Supercharge your website performance by applying quick, low cost methods drawn from design and research methods as used by many high performing businesses.
Ask the right questions, listen to what your customers are saying, and use that information to make your website or product even better
Unlock 'why' your website isn't performing and how to fix it
Develop a new business capability that can create user insights into website performance
Engage in hands-on learning with fresh content, weekly challenges, and practical tools designed to directly enhance your website's performance.
Each week will be accompanied by an educational video to introduce themes and concepts ahead of each interactive session
Packed full of weekly exercises and useful resources that support the online sessions.
Experience the power of social learning, and get inspired as you share and develop insights alongside other participants.
Meet your peers, get clear about your goals, discover how you can understand your customers by reframing them differently through innovative Jobs-to-be-Done (JTBD) needs framework.
Review your research results and understand how to draw out insights and develop hypothesis and next steps
Identify and map your assumptions, evaluate your website from the customer’s viewpoint, delve into both qualitative and quantitative research methods, and create a GDPR-compliant research plan.
Review your research results and understand how to draw out insights and develop hypothesis and next steps
Reflect on the research process you've just carried out, and consider how to build a sustainable user research practice for continuous improvement.
This course is ideal for small business owners, freelancers, or just someone who designs & develops websites or apps for clients. If you’re looking to learn simple, effective tools to boost your site’s performance without needing technical expertise, this course is for you. The content is designed to be accessible and easy to understand for anyone with a basic grasp of digital concepts.
This is a ‘learning by doing’ course, which means you’ll need to commit to the time and activities each week.
I created this program because I believe that every small business should have access to the same design tools and processes that big businesses use, but in an affordable and straightforward way, enabling them to thrive in the digital space.
My mission is to empower smaller businesses with the knowledge, skills, and confidence to truly understand what’s happening on their websites and make informed decisions that enhance their customers’ experience.
Here’s a few highlights from my career:
Learn more about the other work I do;
>View my website
>Read my case studies
>View my career history
Thanks..
Danny
Brands I’ve worked with :
What some of my previous clients say about me :
Co-Founder & COO
Future Foundry
Working alongside innovation strategists and insight leaders, Danny has been crucial in identifying and architecting a number of disruptive new digital and retail propositions.
Investor and Founder
Beauty Pie, Fitflop and many more..
Danny is by far the best consultant in his category that I have ever worked with. Truly great digital experts, for me, have been hard to come by.
Digital Director
Clarks
Danny is a joy to work with – a highly skilled UX professional who is passionate in bringing the best of that discipline to drive consumer-centric transformation.
What is the cost of the program?
The course is priced at £350 for the 4 weeks. This will be payable before the course starts.
How much time will I need to commit?
Each weekly session lasts about 2 hours over 4 weeks. You’ll be given a series of activities and tasks to carry out ahead of the next session, this may take up to a 6hr of your time per week.
When is the course going to start?
The next course will start in Sept – October 2024
Can I interact with other course members?
Absolutely! Network with peers in similar situations for additional insights and support.
How many other people will be on the course?
I will limit the numbers between 8-12 people. This should ensure a good balance between learning from each other whilst it not becoming too crowded!
I’ve got some more questions, can I talk to Danny?
Yes, of course! Just email me at hello@dannyhearn.me.
When you need a new website, and you're not sure where to start with a modest budget, hiring a digital agency to get you started can seem like the obvious next step.