DANNYHEARN.ME

speedyhire.com - with howsplendid.com
A complete end to end site redesign of Speedy Hire (PLC) with the additional challenge of merging several different channels of the business - hire, services and retail into one experience.

This involved lots workshop sessions, key stakeholder managment with a strong focus on Information Architecture and requirments gathering around complex data hierarchy. The challenge was to understand the business requriments as they were still being defined.

Personas, User Journeys, Wireframes, Competitor Analysis.

agentprovocateur.com -
with howsplendid.com
To redesign the Agent Provocateur website, by first carrying out extensive research spanning from user tests, competitor research, interviews, personas and finally to produce wireframes and provide UX feedback to design team to ensure all the research is fully realised.

This project relied heavily on me developing a clear understanding of the issues and how users shopped on www.agentprovocateur.com. Due to the nature of the product it was necessary to have the right approach to glean the most honest feedback. The client also relied on extensive feedback and reassurance regarding all UX decisions so a firm reasoning based on understanding of users behaviour was critical.

Personas, User Journeys, Wireframes, User tests, Competitor Analysis.

youatwork.co.uk - with howsplendid.com
To completely re-design the YAW employees benefits site, with a heavy emphasis on community and user generated content.

This project really begun from the ground up, requiring me to assimilate allot of information quickly and draw up a new architecture. It was also necessary to facilitate 'open forums' with dept heads and stakeholders to glean as much information on user personas and behaviours. Also needed to delegate work flow to Ux designer.

Personas, User Journeys, Wireframes

Major Telco Company
Produce a SWOT analysis looking at mobile phone websites that offer comparison features for commercial ends.

A 15 page report trying to identify the different aspects of SWOT. I looked at things such as style, features, journeys, market focus, uracil and commercial ambitions.

Report

Flow
To produce a series of task workflows potential banking users would most frequently need to do. This was needed to be produced in Microsoft Silverlight, so coordination and solid communication with development team was essential.

I was bought in at the last minute, and had to quickly assimilate allot of information. The client was also coming to grips with the project so were keen for us to take the lead and give direction. Lots of the documentation was also not in English so communication with the client and some solid assumptions were key to the project. The timeline to the project was extremely tight so it was vital to get it right first time.

Personas, User Journeys, Wireframes

Eurostar.co.uk
Using data from the web stats tools and other sources available identify ways to reduce user dropout rates and improve conversion for the look to book ratio on the eurostar.com booking process. Also utilise on any UX 'quick wins' opportunities.

In a project spanning 6 months, I carried out extensive user analysis (in collaboration with our Usability agency) and research using multiple sources (i.e. feedback from user tests, Eurostar call centre, website and sales stats). This research was then utilized to form various wireframe prototypes which were eventually built and tested to identify what worked and what didn't. Eventually a final prototype was wireframed and put into production. You can view the new transactional booking process on www.eurostar.com by trying to book a ticket.

Wireframes, User research, Process flows.